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You kind of answered your own question. GNU Pascal comes to mind. Standards generally create overly standard standards, that people have trouble using: since they are so standardized and standard. It's a problem with general purpose formats and languages that try to be perfectly standards compliant. However, I think making RTF standard and making modern borland pascal dialect standard could help with PR and marketing, even if no one paid attention to the standard. Example, very few people pay attention to strict html standards and very few people pay attention to C99 standards. I don't even think MS VC is C99 compliant.
But everyone thinks these standards are extremely important, so having an RTF standard and modern borland pascal standard would definitely help. Plus, for those who do wish to comply to standards, it really helps.. i.e. a company that would not use a language unless it has a standard may avoid using freepascal and delphi products. Plus, standards do give a point of reference.. i.e. maybe MSVC is 60 percent standards compliant or 80 percent.. whereas borland pascal we have no reference at all.